Challenge
The challenge was to create a cohesive promotional experience for a consumer electronics product across multiple platforms. The project involved product research, 3D visualization, promotional video production, and web design, so maintaining a consistent visual direction while presenting the product’s features clearly was a key focus throughout the process.
Approach
I started by researching existing earbud products and how they were presented to consumers, then developed the concept through sketches and visual exploration. From there, I created 3D product visuals and promotional content, and brought those elements together in an interactive website where users could explore product details and features. The goal was to create a consistent experience that connected the product, visuals, and digital interaction.